Derrick Lin


Designed by Silver, Sweden.

A private label range from ICA of barbeque-orientated products. From meat to charcoal.

Barbecue culture is incredibly strong in Sweden during the spring / summer / late summer. ICA therefore wanted to build a holistic concept for all their own barbecue related products. The solution was a cohesive cross catgeory design concept that in a balanced way both communicates taste in the food category and efficiency in equipment category.