Nescafe Travel (Concept)

Agency: Svoe Mnenie
Creative Director: Andrey Kugaevskikh
Designer: Masha Solyankina
Type Of Work: Commercial Work
Country: Russia

Nescafe Travel is a concept coffee line. It is based on popular types of coffee from Brazil, Colombia and Kenya and provides a consumer with unique experience – travelling through taste. The label made in the style of a plane ticket emphasizes the idea.

Plus there’s a dosage mechanism integrated in the bottom of the pack. Now you don’t need two spoons of coffee, two clicks are enough. You turn the cap, the boarding pass gets off and there starts travelling through taste experience. Enjoy it!