Killhunger Mayonnaise (Concept)

Agency: Svoe Mnenie
Creative Director: Andrey Kugaevskikh
Art Director: Natalya Chistyakova
Designer: Aleksey Pashnin
Type Of Work: Packaging Concept
Country: Russia

Killhunger is not low fat mayonnaise for those who care about healthy food and keeping a diet. It’s mayonnaise to satisfy hunger.

We break the rules of “green food” trends. We’re against the law of vegans. We need meat and mayonnaise. We are bad guys. And we like to eat it dirty. Killhunger is our crime scene.