Joyce Division Promotional T-shirts

Derrick Lin


Creative Agency: Afterhours
Project Type: Produced, Commercial Work
Client: Joyce Division
Location: London, England, UK
Packaging Materials: Corrugated cardboard, Tissue Paper

We created a new identity, stationery and promotional material for Joyce Division, a new collective of commercial film artists led by film maker Dan Joyce.

As JD already has a big social media following with a strong interest in the brand and its activities, merchandising felt like a natural next step. Afterhours has therefore also collaborated on a set of Tshirt designs for the brand and designed the accompanying packaging. This is themed around an old-school TV format for the primary packaging, with the outer postal packaging a pastiche of the box the TV comes in. This theme is continued through the ‘remote control’ Tshirt tag and ‘manual’ insert to guide you on how to get your Tee V ‘up and running’.