Concept: Jeroen de Kok & Steven de Cleen
Design: Jeroen de Kok
Project Type: Produced, Commercial Work
Client: Just Nuts
Location: Den Haag, the Netherlands
Justnuts produces organic treats that do you good. Founded by Erik and Thijs who were disappointed with other snacks, full of added sugar and all sorts of unnatural nonsense.
We created an identity with the Justnuts squirrel for them, the collector of nuts, seeds and fruits. The individual bags are tertiary coloured and have a soft matte finish. For the box we printed the rough inside of the carton, with a wood grain print for a matte, look and feel. This results in a nice contrast. With his cheeks stuffed he sits in his nest. To make eye contact on a boring supermarket shelf.