Absolut Pantone

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Derrick Lin


Creative Agency: Txaber
Project Type: Concept
Packaging Content: Vodka
Location: Spain

The range of Absolut products has a clear relationship with color. Almost all its varieties, especially the fruit flavors, can be directly related to a color. For this project I used the same concept as for a previous one “Beer colors”, in which the color of the product is the basis of the design. For this, the characteristic design of the Pantone labels is used creating a direct relationship between the product and its color.

In this case the game between Absolut + Pantone greatly enhances the design concept. The bottle wears Pantone and the message is very direct. In each design the color is the representative of the flavor and at the bottom is placed the name of the flavor and its corresponding pantone reference.

In the images can be seen different varieties, such as Absolut Cherrys, Absolut Pears, Absolut Raspberri… As well as a hypothetical case of a copper colored bottle and the last case with the color of the year 2017.