Simply Good

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Derrick Lin


Creative Agency: Serviceplan Design Hamburg
Project Type: Produced, Commercial Work
Client: Rewe International AG
Location: Austria

Development of the new brand ’Simply Good’ for REWE International.

‘Simply Good‘ is a fresh convenience food brand addressing the “New Foodies” in an enjoyable, modern and lively way. Supporting their pleasure in food & cooking – delivering a feeling of simplicity and the idea of ‘freshly cooked for me‘.

Simply good stands for ’Easy Cooking made in Austria’ – with a true to life, natural, transparent and self-confident understanding of modern food and its consumers.

Together with our client we developed positioning, naming, logo and packaging design for this new brand that matches modern life with a culinary competence and naturalness you can rely on.