SOFI Spritz

Creative Agency: Squad Ink
Creative Director: Matthew Squadrito
Design: Ruby Grose
Photography: Lucas Peng
Project Type: Produced, Commercial Work
Client: SOFI Spritz
Location: Sydney, Australia
Packaging Contents: Alcohol
Packaging Substrate / Materials: Paper
Printing Process: Offset printing

Say hello to Sofi – When Australian wine takes an Italian lover

Inspired by the classic Italian Veneto and Hugo spritz cocktails, Sofi gives these summer classics an Australian twist with South Australian riesling wine, soda and all-natural fruit flavours of Blood Orange & Bitters and Lemon & Elderflower.

Who doesn’t fancy an ice cold spritz during an afternoon Sunday session? Most sun chasers would tend to agree, especially when it’s served up in a convenient 250ml piccolo.

Italian spritz cocktails are timeless classics so we approached the packaging in the same way by drawing inspiration from classic, Italian soda brands. We then added a contemporary twist that is clean, crisp and refreshing, much like the flavours of these little beauties, especially when paired nicely with a cool north-easterly on a Sydney summer’s day.

We’ll drink to that. Salute and Cheers!