Designer: Kalyani Rajguru, Chinmayee Bagade
Project Type: Student Project
School: MIT Institute Of Design
Course: Graphic Design
Location: Pune, India
Packaging Contents: Edible Seeds
Packaging Substrate / Materials: Food Grade Plastic
Printing Process: Digital Printing
Today, everybody is looking for healthy food options with the fast and instant lifestyle. Quick snacking is at a high rate among people. Then, why not introduce a healthy and tasty way of snacking?
Seeds can be munched raw. They are high in nutrients and are very beneficial for your health.
‘Seeds Indeed’ introduces snack packs for healthy snacking on the go for the urban lifestyle. These are raw, roasted and flavored seeds to add health on the go.
Most of the people are not aware of these wholesome seeds. The aim is to portray seeds as a munching snack.
The form of the snack pack is inspired by the shape of the seeds. This pack is easily accessible and easy to carry around. It is also stackable and reusable.
There are 4 different packs for 4 different types of seeds. The visual language is simple and typographic with vibrant colors.
Snack or sprinkle them anywhere!
(‘Seeds Indeed’ is a hypothetical brand done for a classroom project.)
The ‘Seeds Indeed’ snack pack is an easily accessible, instant, easy to carry around pack which adds nutrition on the go!
Not many today are aware that little edible seeds like chia, flax, watermelon, hemp etc are loaded with dietary fibres, proteins, healthy fats and many antioxidants. So Seeds Indeed a hypothetical brand targeting the fast-paced lives introduces little refillable fun snacks packs to promote healthy munching on the go. The main functions of this snack pack being, able to munch these seeds anywhere or just sprinkle it on top of anything that you are having to add nutrition to it. Keeping this in mind, a handy form in a compact size was made. The form is inspired by the shape of a seed and is constructed in a way that it can lie on its back as well as stand alone.
Vibrant colours were directly chosen from key colours of the flavours. The tone of the visuals is fun and a little story of our day to day lives is illustrated. What better way to show the chaos and ‘on the go’ lifestyle today than a doodle? The rest of the pack is stark white to balance the illustration and for the product to stand out from the rest on the shelf.
The form is inspired by the shape of a seed and is not only easy to carry around but is also ergonomic, attractive, refillable and stackable. It enables the fast-paced lives to take care of their health and nutrition on the go.