Pinar Protein Milk

Creative Agency: 2YOLK
Creative Director: George Karayiannis
Designer: John Seitanidis
Brand Strategy: Olympia Aivazi
Print Manufacturer: Tetrapak
Project Type: Produced, Commercial Work
Client: PINAR, Yaşar Holding Food and Beverage Group
Location: Athens, Greece
Packaging Contents: Milk drink
Packaging Substrate / Materials: Tetrapak

Branding agency 2yolk designed PINAR Protein Milk, the first protein milk drink to be released in the Turkish market. Given that PINAR is one of the largest food corporations in Turkey and a market leader in the milk and dairy category, the launch of PINAR Protein Milk aims to “set the pace” in the functional foods market segment.

The visual identity of the new product was developed to appeal to the Progressive Health and Wellness Consumers, an increasingly influential group of shoppers who are focused on positive nutrition and foods that are multi-functional and fun.

Based on this insight, 2yolk created a contemporary and bold visual language where the protein content and nutrition claims take a dominant role on the pack, adding to the differentiation of the product, and an eye-catching pattern with a clear reference to contemporary sportswear design, provides the necessary color variation for the two flavors (chocolate & vanilla) and perfectly synchronizes the product with its target audience.