Design: Maria Dulova
Project Type: Student Project
School: HSE Art and Design School
Tutor: Irina Yuzhanina
Location: Russia, Moscow
Packaging Contents: Juice
Packaging Substrate / Materials: Tetra-Pak
Zhim is a juice for active and positive people, who live in the big cities. They usually have a breakfast with a glass of juice to make their day energetic and сheerful. Zhim is about love of life, about energetic and positive morning and about good mood on the whole day.
A packaging design was created with illustration of people, who do activities or sport. Juice packaging stands out on the shelf in the store due to the white color and bright illustrations.