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Keith Belling, CEO of popchips, worked with Turner Duckworth, a London-based, international brand design agency with an office in San Francisco, to create the bold popchips packaging. Designed to be uncluttered and simplistic, the packaging incorporates a sans-serif typeface with the letters “o” and “i” highlighted in negative space. The packaging was originally inspired by the design of Britain’s private label packages from Marks & Spencer. Further, the popchips bags are offered in assortment of bright colors that correspond with each flavor and give the product extra pop.

Designed by Turner Duckworth, United States.