Bruketa&Zinic&Grey

Zagreb, Croatia

Designed by Bruketa&Žinić OM, Croatia.

Ronhill Unlimited is the first interactive cigarette packaging in the world with QR code as a part of its design. Because smoking is prohibited in public places, there is a lot less places where smoking is allowed. Scanning the QR code takes the user to a regional (ex-Yu) mobile web site where he can find the nearest place where smoking is allowed by using the map that automatically shows his current location.


Ronhill Unlimited – English from

  1. I honestly don't think many people will scan the QR codes. Does anyone ever use those things? I hear they're big in Europe but I don't really think they are catching on in Canada or the US very quick.

    The boxes are designed fairly well.

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Bruketa&Zinic&Grey

Zagreb, Croatia