Designed by Anat kleiman, Israel.
The project was re-branding of Gluten free products company based in Israel. The challenge was to create a unique and a memorable packaging that would stand out on the shelf and be clear and friendly to the customer.
Research showed us that the most important thing for people using these products, is to be able to identify quite clearly the absence of the certain of certain ingredients i.e. gluten/ sugar/ lactose, etc.
We designed the packages using a distinctive, strong color system for each category (breads, cookies, etc) and the special round “bubble” shape that repeats itself in the logo and all stickers. Clear and simple icons were designed for the front label, next to a big header stating the product name.