Active Packs

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Designed by Coho Creative, Ohio, USA.

Active Packs, a healthier lunch-kit alternative, was anything but active in grocery aisles. It was “old school” and just did not connect with today’s kids & moms. A new brand strategy was needed, so Coho Creative was enlisted to give the brand a boost. While the Active Packs team worked to make the product more nutritious and delicious, Coho developed a new brand image that combined a lively personality, unexpected fun, and a touch of wholesome natural goodness. Now that Active Packs are ready to get back to action, lunch just got better!



  1. Gold Mine! This is a brilliant idea and is much needed! The packaging is very attractive and eye catchy. If I had kids I would set them up with some active packs. Lets just hope that Active Packs doesn't think that pizza is a vegetable!

  2. Awful packaging. It is way to BUSY! I bought it for my grandson and no where on the packaging did it say how to serve the chicken nuggets. No one I know eats chicken nuggets cold and it does not state that they are cooked already or what!!! There is no phone number on the packaging for consumer affairs either. I finally heated them up in the microwave. My grandchildren ate it, but I will NEVER buy this product again due to the busyness of the box and lack of information about the chicken.

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