Fernando’s Burritos (Redesigned)

Derrick Lin

Global

Designed by Murray Brand Communications, United States.

Seeking bold and striking new packaging that was less costly to print, Fernando’s Mexican Foods hired Murray Brand Communication to redesign its entire portfolio of convenience store and school food service burrito products.

Having identified that the existing packaging was inconsistently branded, dated and with few visual equities worth preserving, Murray Brand designers created a new visual signature in which eye-cathing colors, authentic Mexican background patterns and distressed typography communicate a brand essence that’s fun and edgy, high quality and with a taste that offers something more.

Previous Design
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