Cardal for Quinta da Alorna


Porto, Portugal

Designed by Miguel Freitas Design, an Oporto graphic design based studio for Cardal wines – rose, white and red wine – a brand of Quinta da Alorna wines. Portugal.

The concept, based on an existing image of a horse, was to create a new graphic approach to the horse witch is the central element of the label. The idea of the lines pretends to be a representation of the vineyards.

The color absence on the labels (almost black and white) was created to give a stronger image to the wine’s range and make the consumer look instead to the wine color, making the difference of each wine based on its own color.