They say that the apple never falls far from the tree-but in this case we’ve made an exception.
Traditionally most cider packaging is based on the refreshing, natural cues of the fruit. However the target market of 18-24 year old females for Archer’s Cider meant that we could concentrate on the ‘occasion’, rather than the obvious origins of the product. This freed up the Curious team to create vivacious, exciting imagery that totally challenges the category conventions.
One for the girls!