Anto (Redesigned)

Derrick Lin


Designed by Casa Rex, Brazil.

Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has redesigned the packaging for Anto’, a traditional Italian brand of preserved ingredients.

Anto’s previous packaging failed in creating a unique image, needing a more contemporary aesthetic which reinforced its main attribute — its Neapolitan heritage.

The packaging’s previous bland yellow colour was replaced for an image which now reveals its true Neapolitan essence, presenting vibrant illustrations to depict its natural ingredients, which are playfully scattered across the bay of Naples; The identity also takes on a new natural colour palette and calligraphic signature – incorporating its traditional aspects with fresh new artisanal touches.

“This blend of traditional and contemporary aesthetics gave Anto’ a unique and sophisticated identity that truly captures the spirit of its Neapolitan authenticity.”, says Gustavo Piqueira, head of Casa Rex and the creative director of the project.

The project has recently won a Gold Pentaward, one of the world’s most prestigious packaging awards.