Serpent Cider

Agency: Hired Guns Creative
Designer: Richard Hatter
Client: Serpent Cider
Type of work: Commercial
Country: Canada

Serpent Cider is a craft apple cider product from British Columbia’s Okanagan Valley. The packaging features a wrap-around silk-screened label design that references Ogopogo, a cryptid lake monster reported to live in Okanagan Lake. It was designed to lure craft beer drinkers into trying something a bit outside of their typical purview.