Agency: Raison Pure Paris
Type of work: Commercial work
Beer lovers, now you will know if a beer is ready to be enjoyed, isn’t it great?
Heineken is constantly renewing its look & feel with innovative projects. The brand launched a new trendy beer and capitalise on the use of original technique : a cold-activated ink.
To capture the essence of Heineken’s dedication to design, Raison Pure imagined a stunning very limited edition. The aluminum bottle features a secret profile that will show up only under extreme cold exposure.
Keep it cool for a chilling revelation!