Heineken Cool Can Edition

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Agency: Raison Pure Paris
Type of work: Commercial work
Country: France

Beer lovers, now you will know if a beer is ready to be enjoyed, isn’t it great?

Heineken is constantly renewing its look & feel with innovative projects. The brand launched a new trendy beer and capitalise on the use of original technique : a cold-activated ink.

To capture the essence of Heineken’s dedication to design, Raison Pure imagined a stunning very limited edition. The aluminum bottle features a secret profile that will show up only under extreme cold exposure.

Keep it cool for a chilling revelation!