Mask Spirit. Collection of New World Wines


Creative agency: BRANDIZIAC
Client: VinProdService LLC
Creative director: Artem Shutov
Brand director: Tatyana Zelutina
Art-director: Eugeniy Kalashnikov
Illustrator: Sergey Ermakov
Copywriter: Olga Obvintseva
Location: Russia
Project type: Commercial work

To develop a name and label design for a collection of New World wines (Chile, South Africa, New Zealand), produced in limited editions.

The new collection includes only the most typical wine varieties for wine-growing regions of the New World (Chile — Cabernet, South Africa — Pinotage, New Zealand — Sauvignon). Wealth and exotic flavors, ease of choice and opportunity to create a bright, bold packaging design inspired the key image — ethnic masks used in ceremonies, rituals and ceremonies throughout the New World. At the same time in different masks are always kept their national, very recognizable features.

The name of wine collection Mask Spirit uses plural meaning of the word «spirit» and sets the brand promise — «Come out of the ordinary, feel empathy worldwide, enjoy the unusual flavors.» Thus, the consumption of wine in this collection seems regularly-daily or ceremonial ritual. The design of the label uses volumetric applique. Each mask is stylization of authentic masks, still used by indigenous people in the regions of New Zealand, Chile and South Africa.

Collection of New World wines «Mask Spirit» turned out bright and unusual, attracts the attention of buyers. Universality of mask image allows to extend collection with new regional wines and present them to their customers.

Also check out the other awesome masks inspired packaging.

  1. great job! star doesn't really read texas to me (maybe needs a red white blue colorway?) or just drop the whole texas concept in general. get some rubdown/residue-free transfers for that clean look on the logo for your portfolio tho!

  2. What a great update to a beloved brand, you made it feel fresh and retro at the same time. Very nice!

  3. Thank you, both!

    I chose orange instead of the red/white/blue because it has a strong connection to Austin. The University of Texas in Austin uses burnt orange and its school color and it has become a color associated with the city itself. Thank you for the suggestions!

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