Creative Agency: minimalist
Project Type: Produced, Commercial Work
Client: Zworks Company
Location: Seoul, Korea

Taking the first step in August, 2014, H Tea is a brand new contemporary tea shop.

In order to deliver its message in a resolute manner, its first initial H and the tea leaf were chosen, then carefully melts into the identity system.

The colour palette is a key factor as it is categorising the genuine tea collection by colour coding that will ensure easy reference for potential users. Turquoise is the primary and ten distinctive colours consist of the secondary colour palette.

Starting with Sangam DMC Flagship store next to the new MBC headquarters, it continues to increase the number of chain stores rapidly.