nōsh it – Premium Pet Food (Student Project)

Designer: Johnny Hill
Project Type: Student Project
School: Fort Hays State University
Location: Hays, KS, USA
Packaging Content: Pet Food

nōsh it is a premium pet food line that eliminates the grains, rendered meats, and other unhealthy fillers that plague most pet food today. The brand aims to serve those pet owners who are health-conscious themselves, and want the same for their furry friends. As the push toward transparency and honesty within our food production grows, nōsh it emerges into the pet food market with an equal fervor. Two dry kibbles (one each for cats and dogs), various side items (such as a dandelion milk for cats, who love the weeds for their nutritional value), and even a dry shampoo make nōsh it a holistic line of pet care products that have their well-being in mind with every bite, drop, and spray.