Agency: Made Somewhere
Project Type: Produced, Commercial Work
Client: Street Fifty Eight
Location: Sydney, Australia
Packaging Contents: Coffee Packaging
Packaging Materials: Kraft Coffee Bag, Uncoated Label Stock
Taking on the prestigious nature of the Upper East Side, Made Somewhere was tasked to brand and package the new coffee establishment ‘Street Fifty Eight’. The brand embodies the finest coffee inspired by the qualities and sophistication of this renowned New York Street.
The brand and packaging is minimal and sharp, preserving the qualities and refinement of its contents. The design allows for the ease of creation of labeling for both the signature blend – ‘House’ and single origin ‘Nera’ and ‘Araé’ as these arise.
We were tasked to create a flexible solution of labelling the core product plus additional single origin coffees as they arise. Each bag is personalised with the roasting date which is located within the inner gusset of the bag adding detail to the design.