BIGARDO – Rebel from Toro


Designer: Javier Garduño Estudio De Diseño
Project Type: Produced, Commercial Work
Client: Kino Calvo
Location: La Hiniesta, Zamora, Spain
Packaging Contents: Wine

Rebel, from Toro and 100% handmade. BIGARDO is the first work of Kiko Calvo, a young wine expert from Toro (Zamora). This experimental wine has been made in a 100% artisanal way: from the harvest to the tagging/labelling, joining innovation and tradition.In the wine area of Toro, this expression is used to describe a young rebel person, who doesn’t care about what other people think and does things on his own way. The concept in the label emerges under this premise. A picture of the oenologist’s hand, performing the sign of the horns, a hand gesture that means rebelliousness and refers to the place where this wine is made, because of its analogy to the horns of the animal that gives its name to the town. Each bottle is numbered manually, and the name is printed with an ink pad. The collar is made with a die cut, imitating the sign of the horns in a touch of originality.The outcome is a very transgressive and clean design, elegant and remarkable, and so is the wine inside the bottle.