Project Type: Produced, Commercial Work
Packaging Content: Lemonade
This summer the STUDIOIN team continued development of their non-alcoholic traditions and created an image for the line of lemonades named «Lemonarie».
This time the creative team faced a task to maintain the classical style of European soft drinks based on lemon. For this purpose, it was decided to give the brand the natural shape of a lemon and achieve a maximum realism. The design is intended to distinguish the «Lemonarie» from the rest by means of communication between not only a consumer and external design, but product form as well.
A stylized label keeps the feeling of home-made product. The bottom part of the bottle is transparent, thus it intensifies the perception of the product as a lemonade and makes the drink’s colour visible. Subsequently, the task to come to an actual and communicative visual decision for the new brand has been solved.