Designer: Yevgeny Razumov
Visualization: Pavel Gubin
Project Type: Produced, Commercial Work
Client: Alcohol Siberian Group
Location: Moscow, Russian Federation

Nowadays it’s rather difficult to invent unique shape of bottle or unique element in alcohol design which wouldn’t have analogues. One of the main tasks in the redesign if vodka “White birch” was to find this uniqueness which would be unordinary, interesting and organic to general design concept. And at the same time it should have protected product from numerous clones and fakes now as well as in the future.

Spherical lens , deepened inwards the bottle became such an element. In spite of interesting visual effect of image refraction, it became some tactile element in the design. It arouses desire to touch it and, in my opinion, nowadays it’s one of the most important aspect for consumer to choose renewed product on the shelf.