Longevity Mid-Autumn Festival

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Derrick Lin


Creative Agency: XY Creative
Project Type: Produced, Commercial Work
Packaging Content: Moon cakes
Location: Beijing, China

Mid-Autumn Festival (also known as moon cake festival) brings together families from all over the world for happy gatherings.

A trace of red line in the center of the box represents the affection of lovers and family members. Lifting up the lid, the Mid-Autumn Festival warm and arises spontaneously, warming the heart.

At the beginning of the design team put forward three design ideas.

To share – Using the full moon as the theme, sharing one large moon cake: Several people gathered together to enjoy the festival.

Handicrafts – Carrying forward the traditional Chinese culture of hand making the moon cake, reflecting the difference between North and South China food culture and the integration of the modern world today.

Lunar Month – Taking the moon cake poem as the inspiration and the image, the creation of “moonlight” is pure and beautiful on the packaging design.