Ioanna Souflia

Creative Agency: Lyon & Lyon
Project Type: Produced, Commercial Work
Client: Ioanna Souflia
Location: Sheffield, UK
Packaging Contents: Fine Jewellery
Packaging Substrate / Materials: Paper, Flocked Paper, Mirri Board

Ioanna Souflia is a based Paris fine jewellery designer. Her contradictory pieces, combines black gold, a common material used in jewellery with marble, an uncommon stone for the craft. We wanted to celebrate this “contradictory harmony” and to create stand out in the market.

Too many times packaging is overlooked in this sector where brands settle for simple flat boxes. We created a monolithic trapezoid which will always keep the jewellery presented upright. The smooth board of the upper box contrasts with the Wibalin Fluted texture lower box inspired by marble carvings in her work. One box holds all jewellery types. To ensure the jewellery is protected in transit we enclosed it in a mailer box. After you open the muted exterior you’re greeted with a flash of colours delivered by Mirri board acting as palate cleanser for your eyes. To reinforce the brand we used Foil Co’s white foil on the embossed logo.