Niara Skin Care

Designer: Shaun Green
Photographer: Tyler Bowditch
Founder: Reena Visani
Project Type: Commercial Work
Client: Niara Skin
Location: Liverpool, UK
Packaging Contents: Skin Care
Packaging Substrate / Materials: Plastic

I was approached by Niara Skin Care with just a name and a brief to produce a brand identity and packaging range which captured the raw beauty and wisdom of Africa in an organic, luxurious and ethical way.

The project began with logo creation and branding options with a focus on reflecting the African heritage and ancient beauty traditions and how that translated onto packaging. I worked closely with the client on bottle choice which had to be fully recyclable and explored multiple variations including various finishes, colours and design layouts.

We then progressed to the outer carton. The range includes 5 SKUs which were designed as 2 part boxes, each variant with a gold foiled African style pattern in the waist. The logo was embossed and foiled onto uncoated natural white stock. Each product contains a tri fold insert which has illustration of the ingredients, their origins and natural benefits.

The pre production packaging samples have been made and the full production run is underway with an online launch date of 2018

What’s Unique?
To honour the farmers who grow the ingredients in each product, Niara have partnered with a South African company to create and package each precious bottle. The raw materials are accredited by Phytotrade Africa, ensuring each farmer is paid a fair wage.

The NIARA skincare range contains only the most effective, pure and natural ingredients found in Africa. It is not made with any animal products or by-products. It is free of parabens, petrochemicals, sulphates, propylene glycol, ethoxylated ingredients, synthetic fragrances and colorants.