Creative Agency: Iglöo
Art Director / Designer: Paola Coiduras
Creative Director: Eric Novo
Photographer: Paola Coiduras
Project Type: Produced, Commercial Work
Location: Huesca, Spain
Packaging Contents: Snacks
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing
These quality almonds deserved a packaging to its level and besides its origin is the Aragon pre-Pyrenees (Spain), so there was something better than a mountain-shaped container to sell them?
Our brief was to develop a brand and packaging for Almazera’s gourmet range of almonds. Our client wanted something special to be fast recognized on the shelves of the market, in store retailers, etc. Firstly we create a packaging shape of mountain to stand out compared to the rest of competitors and then we created a warm range of color to distinguish the different range of flavors.
The special shape of the package has two main advantages. The first one is that it stands out compared to the rest of brands by its mountain shape and the second one is that turning the “mountain” down we can eat almonds with a comfortable container to enjoy them anywhere: in the cinema, on the street…