Siddeley House, 50 Canbury Park Rd, Kingston upon Thames KT2 6LX, UK

Creative Agency: Design Happy
Project Type: Produced, Commercial Work
Client: Freshly Baked
Location: London
Packaging Contents: Self tanning foams
Packaging Substrate / Materials: Foil with matt varnish
Printing Process: Flexo printing

Freshly Baked approached Design Happy to breathe fresh life into their range of self tanning foams. Their quirky brand name and promotion wasn’t being reflected in their existing packaging and a more premium look was required to open doors to higher end retailers.

Freshly Baked tanning mousse contains a blend of natural and organic active ingredients which develop into a flawless tan that smells delicious. The approach was to amplify this proposition with a refresh that made the product look good enough to eat!

William Jones, Design Partner at Design Happy, explains “To inject some much needed personality into the brand we created a unique brand mark roundel that was indicative of neon donut signs and used a cursive font that reflected the natural properties of the formula.

We paired this with bold tropical patterns and kitsch imagery such as sugary pink flamingos to highlight the unusual and innovative scents used in the product. To establish the brand as a trusted and premium offering we included the use of a beautiful satin copper finish reflective. The range was then extended to include both dark and light variants.”

The product has launched this month and we expect to see a sharp uptake from retailers and strong online sales. Founder Adele Upson says “I was more than willing to let Design Happy loose with their own ideas and as the concepts flooded in we were truly blown away with how much detail, meaning and skill was applied. After just a short couple of months we now have a design that is truly everything we could have hoped and is blowing the socks off our customers.”

Design Happy work with startups and multi-nationals to deliver impactful packaging design and branding across all physical and digital channels.

What’s Unique?
The product has been purposefully designed to break the normal category codes with cues more typically associated with food to bring to life the unique proposition of taste-bud tantalising scents and non of the ‘biscuit’ smell normally associated with tanning products.