Cannabotech

The Brief:

Cannabotech approached us to create the packaging and brand system for their range of CBD and Mushroom wellness products.

Wanting to be recognised as the Botanical Pharmacy, Cannabotech combines the power of nature and science to provide holistic, wellness solutions.

Our Approach:

Although it’s now becoming a more established market, a large amount of CBD based products still lack credibility or authenticity, this was an important tension to navigate as we wanted to drive efficacy and reassurance through the brand without the stereo typical design cues.

Taking inspiration from the Botanical Pharmacy we developed a high science binary language through detailed dot patterning that categorise the range whilst an earthy card stock softened the science with a natural aesthetic. This combination helping to elevate its premium credentials.