BONDI SANDS SKINCARE

The Brief

Already a well-established self-tanning brand, Bondi Sands were looking to extend their offering into skincare. It was crucial that this new range not only had a ‘Bondi Sands’ familiarity to it but also cut through the very competitive market whilst feeling both credible and accessible.

Our Approach

With an initial launch of a broad range, it was important to establish key fundamentals that not only made the range easy to navigate but also clearly signposted the benefit of each product. The clean, white background gave the range a clinical, efficacious feeling whilst the use of bold coloured iconography acted as playful signposting to navigate the range. Emotive language gave each product its own personality whilst still being underpinned with science-backed ingredients.