designhappyuk

Siddeley House, 50 Canbury Park Rd, Kingston upon Thames KT2 6LX, UK

Our approach was simple. Rather than go down the avenue of stereotypical imagery and naff gift shop feeling packing, we wanted to embrace the eccentricities of the quintessential British behaviour. Each tea had its own unique quality so we celebrate that by creating individual characters that defined the tea’s profile. Creating a bold, distinctive range stood apart within the category and that drove a strong narrative both on and off-pack.

designhappyuk

Siddeley House, 50 Canbury Park Rd, Kingston upon Thames KT2 6LX, UK
Credits:

Adrian Turnham, William Jones, Richard Bray

Client:
Tetley USA