Jekl Steak on the Go


Siddeley House, 50 Canbury Park Rd, Kingston upon Thames KT2 6LX, UK

Design: Design Happy
Project Type: Produced, Commercial Work
Client: Jekl Steak on the Go
Location: Kingston upon Thames, England
Packaging Contents: Steak Snack
Packaging Substrate / Materials: Film
Printing Process: Digital

In an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality.

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Rather than focusing on the product’s heritage we decided to draw inspiration from the unique story of each of the flavours. We created a modern picture postcard themed packaging from each of the variants moving away from muted, earthy tones to a more vibrant colour palette to appeal to broader demographic.