Zeelandt Brewery – Rebrand

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Derrick Lin


Creative Agency: Tried&True
Project Type: Produced, Commercial Work
Client: Zeelandt Brewery
Location: New Zealand
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottles
Printing Process: Digital Printing

This Hawkes Bay craft brewery had a reputation for making good beer but their packaging didn’t match their reputation. The clothing was not an indication of the man beneath. The brief from Chris at Zeelandt was to create a look which reflected the ‘true to style’ story of each brew and say ‘pick me up and buy me’.
We developed a story for each brew which inspired the imagery. The consistent woodcut style enabled us to tie together a diverse range of images into a cohesive range. With small independents, budget is always a big consideration, so we were constantly looking at ways to extend and reuse the illustrative assets.