Incia launched a new liquid soap series consist of 100% natural ingredients. Packaging design alternatives which are inline with this claim and “as pure as nature” motto of the brand were prepared. The product contains no additives and it has a superior cleaning performance without harming the skin flora. These features of the product were reflected in the form of packaging. Performance was highlighted with asymmetric and masculine shoulder details while a soft body form was designed for a sense of innocence. White color was prepared for the bottle to enhance purity and elegancy perception. A stylized leaf figure was applied to the bottle to emphasize naturalness aesthetically. A communication area that differs from the competition was also obtained by this way. Considering the cost and production constraints, ready-to-use pump preferred for the bottle.
An elegant package design, which is not common for liquid soaps, was prepared for the product. Thus, decorative packages that can add beauty to bathrooms were obtained.