We needed a catchy, fun and eye-catching packaging design for the young target audience for the newest of the practical products developed by the Lezita brand, inspired by the consumers, “İçli Chicken”. When designing the packaging, we aimed to progress in a way that combines consumers’ market experiences with their online experiences. We aimed to switch between offline and online channels with the AR application we created on Instagram, which is the most frequently used by the target audience. Another of our main goals is to associate the brand with the young target audience and to convey the brand’s message with an interactive application.
We have achieved an innovative and humorous packaging design that differentiates itself on market shelves and has the value of sharing on social media. Lezita took place not only in the markets but also in the social media accounts of young people with its “İçli Chicken” packaging.