Creative Agency: Tasarist
Designer: Musa Celik
Project Type: Produced, Commercial Work
Client: Sirma Grup
Location: Istanbul / Turkey
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Paper
Sırma Fruit brings together healthy features of mineral water with natural fruit flavors. To differentiate from the competition on colorful mineral water shelves, plain and premium design alternatives were demanded. A wave icon was designed for Sırma to be used for the whole product family. Delicious fruit visuals were used for the designs with a funny perspective. Thus; differentiation, lucidity and memorability were obtained. Dark green background was preferred for fruit flavoured series to strengthen naturalness perception and highlight fruit visuals. A strong brand block was created to gain visibility and clear variant differentiation was provided. White background was preferred for vitamin added series to highlight purity and real fruit juice. Design process was completed with a leaf pattern applied to the wave icon.