Sirma Schorle (Concept)

Creative Agency: Tasarist
Designer: Musa Celik
Project Type: Concept
Location: Istanbul / Turkey
Packaging Contents: Schorle
Packaging Substrate / Materials: Glass
Printing Process: Screen Printing

Sırma Schorle is delicious mix of natural sparkling water and intense fruit juice. It is a healthy beverage alternative to alcoholic drinks especially for the young ones. Since young people see the bottle they hold as a complementary accessory of their style, a cool design was prepared for Schorle. Finger shaped holding details, which no other competitors have, were added to design. Thus, differentiating, ergonomics and stylish look were obtained. Cool tone was strengthened with black color. For graphics, screen printing was preferred instead of labels, so production costs were decreased. By using luminescent fruit illustrations, visual appeal was increased and intense fruit taste was referred.