Creative Agency: Foxtrot Studio
Graphic Designer, Art Director: Adrian Chytry
Project Type: Produced, Commercial Work
Location: Warsaw, Poland
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Hotstamping
Meltz Chocolates are crafted in Italy in Piedmont region that is famous from its small treasure – hazelnuts ( ‘Nocciola del Piemonte’ ). Our goal was to create a packaging that is firmly rooted in its terroir, does not negate its traditions but in the same time is an reinvention of the typical Piedmontese chocolate. Inspiration for this chocolate is the outstanding mountains landscape that is stretching through this especial region. Design of the chocolates refers to the specific piramid-like shape of Monte Viso mountains that can be seen standing among hazelnuts plantations.
The packaging design has a unique shape on the front panel which is inspired by a specific pyramid-like shape of Monte Viso mountains.