Birdie Kandy

Design: Reka.agency
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Candy
Packaging Substrate / Materials: Plastic
Printing Process: Screen printing

For creating consumer brand Kandy wrap design it was invented the brand name hero-a cheerful birdie sitting on the candies cloud and pecking them. The brand design should underline the product particularity-namely that these are light, sugare and gluten free, ecologically clean and body fit products.

Cheerful colours, light lettering that are used for the logo design and SKU marking and signatures for indicating the taste, window original form for product presentation in the shape of cloud-all these things serve to emphasize the main values and advantages of Kandy candies brand.