Design: LINEA – The Spirits Valley Designers
Photo Credit: Matias Pardo
Project Type: Produced, Commercial Work
Client: Gwada Beer
Location: Guadeloupe, France
Packaging Contents: Beer
LES BRASSEURS DE LA GUADELOUPE entrusted LINEA, the Spirit Valley Agency, with the revamping of their range of GWADA beers. The bottle is now transparent to show its freshness. The label is part of a process that encourages an authenticity approach and has a more sophisticated and slightly more premium image. Celest blue has been assigned as colour value to maximise its impact and to be well positioned when competing with other Caribbean beers.