Design: LINEA – The Spirits Valley Designers
Project Type: Produced, Commercial Work
Location: Banyuls, France
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottles
TERRE DES TEMPLIERS cellar asked LINEA, the Spirit Valley Agency, to redesign all the wines of the Banyuls AOC. The main work focused on the prioritisation of the products to a better understanding of the quality upgrading. The reading has been simplified and shows relevant colour codes according to the grade. The logo is more dynamic and modern. The superior quality products gradually take on premium elements like metallic finishes.