Reuben’s Brews Bits & Bobs


Agency: Blindtiger Design
Designer: Brian Eldridge
Project Type: Produced, Commercial Work
Client: Reuben’s Brews
Location: Seattle, USA
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum Can, glass bottle
Printing Process: Direct Print

“Bits and Bobs” is a British phrase which means “bits and pieces,” which highlights that this beer will be a different IPA every year. For this can design, we broke from Reuben’s typical 2-color design system to emphasize how special this release is. It’s a spring seasonal beer using a variety of hops, so aesthetically it made sense to use a variety of spring colors radiating (sunshine) from the iconic Reuben’s “r.”

What’s Unique?
The challenge of this label design was emphasizing the fact the beer will always be different, with the hop selection changing every year.