Bakery World

Design: Vinita Jakkal
Project Type: Produced, Commercial Work
Client: Bakery World
Location: India
Packaging Contents: Bread
Packaging Substrate / Materials: Plastic

Bakery World is a Banglore, India based Bakery Shop. Brief was to create a new Identity for the Brand along with new Packaging Design for their Stone Baked Bread range to standout in the market with current trends.

The new identity is a combination of chef cap with bold & modern typeface, which creates a powerful unit. Packaging is inspired from traditional brick oven. A product window is itself a brick oven through the type of bread is visible. Currently they have 3 variants Brown Bread, Milk Bread & Sandwich Bread. Fresh & Bright Colour Palette is used keeping in mind the significance of the variant.