Design: 2S Global Design
Project Type: Produced, Commercial Work
Client: Excellence Rhum
Location: Paris, France
Packaging Contents: Rum
Packaging Substrate / Materials: Cardboard

The family company, Excellence Rhum, honors the authenticity of rums from all over the world and the expertise of traditional distilleries.

For the creation of its “COLLECTION” range, we have established a brand identity and a graphic universe for the 4 first aged rum cuvees with strong tasting notes.

The selection of typical elements from each local culture has enabled us to represent each cuvee with an animal as an ambassador and a symbol of each island.

The use of vivid colors in delicate engraving illustrations gives to the range a real authenticity with a touch of modernity. The colors have been selected so as to highlight the color and origin of each rum.

What’s Unique?
Our concept, based on strong elements from the 4 Caribbean islands, illustrates the history and the identity of rum varieties.