Design: Botánico Estudio
Graphic Designer: Raúl Hernández
Illustrator: Marta Burgui
Project Type: Produced, Commercial Work
Packaging Contents: Fruit and vegetable juices
Packaging Substrate / Materials: Glass bottles and paper labels
In this project we wanted to create a fun image for an element as popular as cold pressed juice. However, we seek to move away from the minimalist and refined aesthetics and give it a touch of humor through the naming and tagline that accompanies it: Sanote, Zumitos Healthy. The illustrations, fresh and dynamic, are also intended to bring the product closer to a younger audience, which generally shies away from this type of drink.
A total of four different labels have been produced, each one following a tonal range that allows the colour to be quickly related to the flavour of the juice. We chose reusable glass containers that help to conserve the planet, avoiding the massive consumption of plastics, emphasizing the ecological character of the juice.
This packaging is special because it is full of dynamic, fun and colorful illustrations to make vegetable juices more visually attractive.